James Colistra has spent the past 20 years at the intersection of marketing and media, starting at The Economist and eventually serving as Executive Director of Integrated Marketing at Forbes.

At Forbes, he created content-driven campaigns for some of the world’s most influential brands, while launching new events, advertising products, and—yes—podcasts.

Most recently, he led PR and media relations for the world’s largest custom printing company, Sticker Mule. His work helped the company’s founder get featured in The New York Times, Wall Street Journal, Forbes, and more, and land appearances on national radio, television, and podcasts with 1M+ listeners.