I Did a Demo of Product Fruits, Here’s What I Learned
If you're a SaaS startup trying to improve onboarding, Product Fruits might already be on your radar. I did a full walkthrough with their global Head of Sales, Ricky Vieira, and here’s what stood out to me.
What is Product Fruits, anyway, and who is it for?
It bills itself as the best-rated product adoption platform. Product Fruits helps across the funnel, from converting website visitors into trial users, onboarding those users, and retaining them long-term. They break it down into three phases:
First conversion: Moving website visitors into trials
Onboarding: Helping users quickly understand value
Retention: Keeping users engaged long-term
According to Ricky, they serve over 1,200 clients and support a wide range of industries. Altogether, they’ve identified 52 KPIs they help customers improve; each tied to a variety of use cases. He said most of their conversations are with product teams. But plenty of marketers, sales, and CS leaders use it too. It's particularly useful if you're doing product-led growth and want a self-service experience that converts and retains.
Here are the best product features, IMO:
Guided product tours, tooltips, checklists, and announcements are all drag-and-drop. No code/low code platform.
In-app help centers let users watch videos, read articles, and schedule calls without leaving your product.
AI-generated onboarding: Their upcoming tool “Jess” will generate onboarding flows, user walkthroughs, and surveys automatically.
Smart segmentation: You can build different onboarding flows for different personas.
HubSpot integration: Syncs with contact properties and CRM events, plus can hook in with Zapier, N8N, and others.
Things I asked about…
I wanted to know if Product Fruits could:
Track drop-off points in my sign-up flow (yes)
Help convert users after a 7-day trial (yes, via tooltips, checklists, and pop-ups)
Surface real usage data (yep, behavior tracking is built in)
Customize branding easily (you can paste in your HEX codes and match your UI)
Any downsides?
It doesn’t send emails, that’s still up to tools like Customer.io or HubSpot. But you can generate onboarding tours and link them directly in emails. Users click, log in, and get guided right to where you want them.
Pricing
They offer a free trial, and their pricing is based on monthly active users. Starts at $96/month and scales from there. Annual plans get discounts, and custom enterprise pricing is available.
Final take
Product Fruits feels like a great fit if you:
Want to scale onboarding without adding headcount
Need behavior-driven onboarding without engineering support
Prefer tools that evolve fast (Jess launches in September)
They’re not trying to be everything. They’re trying to be the best at one thing: product education that drives adoption. And based on the demo, they’re doing a solid job.
This is part of an ongoing series from Wonderfish where we demo useful MarTech products. Reach out if you would like to have yours featured.
